Imagination creates Ford's most content-rich Paris Motor Show stand yet

 
Occupying 2,500 square metres and providing a compelling brand experience for over 1.5 million show visitors, Imagination demonstrated Ford’s commitment to green technology and connectivity at this year’s Paris Motor Show.
Imagination designed the next-generation Ford Focus’ production launch, including the world premiere of the 250bhp Focus ST, and two new in-car theatre experiences – the Mondeo Quality Theatre and the next-generation Focus Theatre.
“Imagination has delivered Ford’s vision, tapping into the global trends with interactives that encourage two-way dialogue and immerse the public in the brand,” said Imagination CEO Douglas Broadley.
Ford’s electrification strategy was brought to life via a touchscreen Electrification Lab game and a Plug-In Hybrid chassis display.
The Ford robots also made their debut Europe appearance, telling the new Duratorq diesel engine range and Ecoboost petrol engine range stories.