Imagination delivers unique drives with Mazda Zoom-Zoom Weekends

 
Identifying Mazda’s target customers were time-poor but valued unique experiences, Imagination created the Mazda Zoom-Zoom Weekends campaign to increase leads, test drives and sales across the UK.
Imagination’s integrated campaign centred on a national competition that gave away 20 bespoke weekend trips in a Mazda vehicle, themed around a stylish escape, a group theme park day, a motorsport experience or an adventure activity.
Competition entrants and other potential customers were also invited to 11 live experiential events across the UK staged by Imagination – Urban Car Games, Thrill Tasting and Adrenaline Rush.
Integrated communications supported the campaign, such as a microsite, promo events, public relations and digital advertising.
The campaign resulted in 97,000 unique microsite visitors, four million people reached at live events, 50+ press articles, 5,500 test drive and brochure requests… and thousands of happy drivers, come Sunday evening.