Imagination turns Sydney NYE 2011 into a time to dream

More than 1.5 million people crowded into Sydney Harbour and its surrounds to watch the event, with 2.5 million Australians tuning in at home and a further 1 billion people experiencing it around the globe.
 
Watch the full New Years Eve fireworks video on YouTube.
 
Imagination Australia – the first ever agency to be appointed to direct the creative behind the event – revealed the theme and creative concept 'Time To Dream' in November 2011, along with the launch of the revamped City of Sydney website www.sydneynewyearseve.com
 
Design luminary Marc Newson, the event’s Artistic Director, created the ‘endless rainbow’ event logo to represent the hopes and aspirations of all Australians for the coming year.
 
Imagination Australia’s General Manager Heath Campanaro said: “‘Time to Dream’ sends a positive message of optimism, and encourages Australians to follow their dreams. The colours and logo reflect Newson’s minimalist style.”
 
As well as being responsible for the development of the event's theme and design, Imagination’s remit all live musical and performance elements, including the first ever offical Anthem and soundtracks for 9pm and midnight fireworks, the Bridge Effect and pylon projections.
 
Imagination also looked after The Lord Mayor's Picnic and VIP Viewing Areas, all advertising and all pre-show entertainment.
 
Local and global media have proclaimed the event as the best ever. Being among the first New Year's Eve events globally, Imagination have upheld Sydney's title as New Year's Eve capital of the world. 
 
To find out more about this story, please contact PR Director Lucy George.