In the course of committed network expansion, Aston Martin were looking for an approach that would create global brand consistency at retail while allowing scope for individual expression. We created a concept to express the exclusive nature of the brand and support a bespoke customer experience, as befits a premium marque. This concept is implemented by a global retail design programme, through which we undertake design and contractor liaison for the build of all Aston Martin dealerships. To date, 80 dealerships have been completed.

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• ⓒ Imagination 2010