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Work/Sports
We create activation experiences that help turn sports fans into brand fans.

Helping BT to bring the spirit of the Olympics to the heart of London. Imagination delivered a new communications channel on an existing iconic London landmark to drive social engagement. The output saw the installation of Europe ’s highest 360 degree LED information band 167m above street level, at the top of the BT Tower.

BT
Olympic Activation - 1000 days