When the client says ‘make it unforgettable’ fortunately we know what it takes to do just that. A dramatic environment, nine-metre high LED wall, a live performance from one of China’s top singers supported by a six-piece live band and 18 fantastic dancers created a truly unforgettable launch event for the new Ford Fiesta. Themed around the vehicle’s positioning – ‘Born to Wow You’ – the youthful, cool, energy conveyed through every aspect of the event focused the attention of 750 dealers and 250 media on the strong marketing proposition and appeal of the Fiesta to the independent, successful younger generation. Interactive breakout sessions and leisure activities generated additional motivation in the dealer participants.

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• ⓒ Imagination 2010