In April 2009, Panasonic held what they now dub ‘the best event we have ever produced in Australia’ in a convict-built space converted to lounge, theatre, restaurant and expo. Sydney’s Cockatoo Island was transformed, and crowds of media, retailer dealers and staff were immersed in interactive light painting by a VJ team, performances from SBS and Ten Network’s hottest stars, and one of the most spectacular product expo reveals ever attempted. The event resonated throughout the CE industry, and moved the Panasonic brand into a new space.

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• ⓒ Imagination 2010