Mazda looked to develop a global visual identity that would amplify its brand and align visual expressions. From Mazda’s values, we selected elements to deliver stronger differentiation and a more dynamic presence. Collaborating with Mazda stakeholders, we created a definitive identity and interactive guidelines for all elements. Absolute consistency across diverse channels is complemented by the creative latitude to address individual product, market and regional communication needs. Brand equity has increased and greater cost efficiency has been achieved.

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• ⓒ Imagination 2010