In 2006 the Macau casino operator launched its IPO to fund two new casinos. It saw the exercise as an opportunity to promote its brand to a specialised audience. As well as providing all logistical services, we designed and produced a dynamic visual backdrop and staging for investor presentations to deliver a tangible sense of brand personality. The company raised $1.15 billion with a Nasdaq listing priced above the expected range which allowed it to undertake the Crown Macau Hotel and the City of Dreams Casinos.

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• ⓒ Imagination 2010