With over 54 million subscribers, NTT DoCoMo is one of the world’s largest mobile telecoms operators. In September 1998 the company launched a ground breaking IPO. We made a dual-language marketing film and then took a total of 52 people (the company and its advisors) to 12 cities over a period of 2 weeks. The IPO raised $16.8bn, making it the largest ever Japanese IPO and set the scene for our ongoing relationship with NTT DoCoMo, which has seen us co-ordinate a secondary offering and 9 annual investor relations roadshows.