Samsung set the brief for a flagship store to engage a more affluent audience and build brand familiarity, rather than sell products. We resolved the products would speak for themselves; we created a multi-sensory interactive experience that allows people to browse at leisure and learn about Samsung technology and products without a till in sight. The award winning destination has set a new paradigm in retail (heralding the trend in experience shopping). 500,000 visitors generated a 31% uplift in sales in Samsung retail outlets in the first year.

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• ⓒ Imagination 2010