A future as the leading digital entertainment brand in Europe was the vision that Sony Europe shared with European media at an event in Rhodes. We created a programme which deliberately integrated business content with informal activities; for example, the opening address was followed by a Walkman-themed party with DJs and dance acts. The experience included insights into Sony’s high definition strategy, workshop briefings on the Sony brand, interviews with Sony executives and product appraisals. Our client commented on the ‘uniformly positive feedback from the media that attended’.

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• ⓒ Imagination 2010