Big thinking and big ideas set the brief for this annual televised award event, which we deliver through our long standing association with BBC Sport. This particular show, presented from the Echo Arena in Liverpool, saluted the achievements of the UK Beijing Olympians. We devised a dynamic environment for the evening’s centre-piece: the UK Olympic cycling team racing down a steel bridge and around the 9000 strong audience to appear in formation on stage. At its peak, the audience of television viewers reached 9.7 million people.

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• ⓒ Imagination 2010