Ford was looking to maximise returns on sponsorship of The European Champions League and build on previously successful activation exercises. We created a memorable VIP experience with exclusive hospitality for 700 guests and media from 28 countries. In tandem, we delivered Ford’s contribution to The Champion’s Festival, which unfolded over the course of five days. This brought key sponsors together with some 60,000 fans to celebrate the glorious game. For the fourth consecutive year, Ford’s hospitality programme was quoted as being ‘the best ever’ by both management and guests alike.

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• ⓒ Imagination 2010