Global/China
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Building on the relationship Imagination enjoys with Jaguar around the world, Imagination Asia was charged with launching the Jaguar XFR and XKR to over 200 key media, dealers and VIP guests. The six-day event involved creating and delivering evocative venue settings portraying and communicating ‘New Fashioned Luxury’ to the new Chinese elite; driver programs, logistical management and all other key assets required to create and deliver a world class turn-key experiential event in Shanghai.
Jaguar
XFR and XKR China launch
XFR and XKR China launch
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