Building brand and commercial value
Global Consumer Goods CompanyCreating the North Star for growth
Our work with one of the world's largest FMCG groups has helped them to get more brand and commercial value from their portfolio of brand homes and production facilities.
A future vision built on original insights
Our discovery research included broad stakeholder engagement, ethnography, primary customer immersion, commercial modelling, expert interviews and organisational research - helping to unearth the unique drivers of value for the business and its customers. Together, they formed the basis for a future vision that would energise the business, excite customers and have a significant positive impact on local communities.
With a diverse portfolio of brands, the strategy needed to balance economies of scale with creative freedom. Alongside a strategic vision and roadmap, we developed a creative toolkit that gives each brand freedom to develop initiatives that will make the greatest impact in their region, leaning into emerging customer needs and behaviours while leveraging the global power of the group. The strategy will enable the group to maximise the value that they create from these unique assets - building brand familiarity, preference and revenue growth amongst local consumers and global fans.
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Redefining post-acute care
PACS GroupPACS Group IPO & Marketing Content
For PACS Group’s IPO, it was important to convey how the company is revolutionizing the post-acute healthcare industry, which has long been wrought with poor staffing, poor quality of care and, as a result, negative perceptions. For the IPO roadshow video, Imagination captured content from 32 voices including PACS executives, local leadership, clinical staff, and patients/family members. Additionally, Imagination designed and animated display assets at the NYSE and high visibility DOOH and media placements. Further video content was created for an internal listing day livestream and for use across PACS’ website and social channels.